Beauty Without Secrets
A bold yet tender scent: juicy black cherry and creamy vanilla, grounded by patchouli and blooming Bulgarian rose.
Top: Black cherry
Middle: Bulgarian rose
Base: Patchouli, sandalwood, black vanilla
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Our Ethos
In an industry built on secrecy and vague ingredient lists, Kindred challenges the norms of the fragrance world.
We use safe, clean, sustainable ingredients and fully disclose every component of our formula, because you deserve to know what you're putting on your skin.
About
Our founder: Alice.
“I want to change the standard.”
Alice Panikian is a passionate advocate for non-toxic living. A former model, Miss Universe Canada, and graduate of the Institute for Integrative Nutrition, she blends her wellness expertise with a deep commitment to conscious beauty, self-development, and intentional living.
The inspiration:
“Kindred is a tribute to my mother.”
“The name came to me as I was reflecting on the invisible threads that connect us. About the quiet, powerful bonds that transcend time, distance, and even death. It’s about bloodlines and chosen family. The people who shape us, hold us, and leave their imprint on who we become.
But beyond that, Kindred represents a larger intention: to bring honesty and transparency to a world that often hides behind secrecy. After learning about the harmful ingredients commonly found in everyday products, I felt compelled to create something safe and completely transparent.
Kindred is my way of reimagining what fragrance can be: not just beautiful, but trustworthy, an expression of care, integrity, and connection.”
—Alice Panikian
Process
Created with Generation by Osmo.
Every scent starts with a story.
Alice partnered with the AI-native fragrance house, Generation by Osmo, to bring Kindred to life—collaborating with their master perfumer Christophe Laudamiel. Generation used its cutting-edge fragrance technology to translate Alice’s vision into scent.
Clean can be luxurious.
Kindred was designed as a unisex scent with full ingredient transparency, free of hormone disruptors and allergens. Generation sourced only premium and safe ingredients to meet Alice’s clean beauty standards, creating a best-in-class fragrance that reflected her values.
Kindred—brought to life.
As Alice’s first-ever fragrance, Generation supported every stage of launch—from the initial scent sample to the branding, packaging, production, and fulfillment—so she could scale with confidence and share her story on her terms.
Generation by Osmo helped Alice launch her signature scent through precise and transparent fragrance design.
Kindred is more than a perfume—it’s a personal archive in scent.
